Few people are attracted to content (even the best content ever) packaged in a plain, brown wrapper. Boring! Getting people to share your content on social media is really all about packaging your content in the most attractive way possible. Attractive content gets noticed and noticed content gets shared. However, there are a few other tricks as well, which we’ll cover. Some of them are so obvious that you will wonder why people miss them.
You’re probably not going to be doing all ten of these with every single piece of content. However, all ten of them should be part of your overall content strategy.
1. Ask people to share your content
You have to put yourself out there if you want to succeed. This is not the time to be shy. If you’re not asking people to share your content, you’re missing out on a super easy way to get more shares. After all, you have valuable content that needs to be seen, right?
2. Add social sharing buttons to your blog posts
This should be a no-brainer. However, you’d be surprised at the number of people who miss it. Don’t be that person. Make sure every blog post has clearly visible social sharing buttons. You want your readers to be able to just click and share.
3. Re-share your most popular content
If you notice that certain pieces of content are popular, share them again! It’s the simplest, fastest, least costly way to get good, engaging content out there. You’ve got terrific content, but the truth is that a lot of people didn’t see it the first time. If you’re worried about sharing lookalike posts, just change the text a bit or swap an image.
4. Consider using a social media management platform
Social media management platforms like Hootsuite and Buffer make it ridiculously easy for you to quickly distribute your content across several social media networks without having to sign in to each one. Let’s be serious. If you’re managing more than one social media network you need to be using a tool like this.
5. Keep the headlines strong, concise, and include keywords, if possible
Make sure that you spend some time on this one. Headlines are important. Best practices include writing a headline that accurately describes the contents of the blog post and isn’t overly wordy. If you can insert a couple of keywords into the headline, terrific. Don’t keyword stuff though. That looks ugly and unprofessional. Remember, a lot of people are going to share your content without reading it. Make sure they know exactly what it contains.
6. Use images
Everyone likes images and studies show that social media posts with images get more shares. When Buffer added images to some of their tweets they noticed that those tweets received 150% more retweets. That’s impressive and why you should always be on the lookout for great sources of images. Foter and Pixabay are a couple of sites that offer thousands of free images that you can use. I found the image I’m using here on Pixabay.
Nobody likes to dig through paragraphs of information looking for key data points. An attractive infographic is a powerful way to present information. Don’t despair if your artistic skills are lacking. Tools like Easelly can get you up and running in no time.
Simply put, people love video. I mean, they really love video. Studies show that video marketing is 600% more effective than both direct mail and print marketing, combined. Don’t go overboard though. The most effective videos are under 2 minutes.
9. Share other people’s content
You’re not the only one with great content. Somewhat disappointing, I suppose, but true. However, you can use this fact to your advantage. When you discover content that you know your readers will love or find useful, don’t be afraid to share it. It shows your followers that this isn’t all about you, and that you’re genuinely interested in providing them with useful content, no matter the source.
10. Guest posts
Can you name the thought leaders in your industry? Asking industry thought leaders to contribute original content to your blog achieves two things. It offers your readers valuable information and insights and puts your own content in front of the thought leader’s followers.
Don’t feel intimidated by the idea of doing this. Remember, you need to put yourself out there if you want to succeed. If someone turns you down, no problem. Contact the next thought leader on your list!