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How To Install A Local Web Server For Wordpress Development

I'm putting this out here in case anyone else has the crazy idea to do some WordPress development. You know, WordPress.org stuff. The instructions I found online were wordy. I hate that when it comes to online "how-tos". (Grrrr. Just give it to me already!) So, here are my pared-down instructions. How do you install a local … Continue reading How To Install A Local Web Server For WordPress Development

3 Things Your Chocolate Store Should Be Doing…But Probably Isn’t

This is my rewrite of an article that appeared in the magazine Dessert Professional: Are You Confusing Your Customers? I've changed the name of the business to "The House of Chocolate" and decided to assume it provides a good example of what every dessert business should do. Well-written content is clear, organized, and compelling. It doesn't … Continue reading 3 Things Your Chocolate Store Should Be Doing…But Probably Isn’t

12 Secrets Of Writing Great How-To Instructions

Watch this 3.28 video and find out what happens when we give bad instructions: https://youtu.be/Ef93WmlEho0 Did you catch what he said at 1:44? He said the problem was "probably the English language.” The problem wasn’t the English language. The problem was the instructions didn’t contain enough information for the task to be performed properly. The … Continue reading 12 Secrets Of Writing Great How-To Instructions