3 Things Your Chocolate Store Should Be Doing…But Probably Isn’t

This is my rewrite of an article that appeared in the magazine Dessert Professional: Are You Confusing Your Customers? I've changed the name of the business to "The House of Chocolate" and decided to assume it provides a good example of what every dessert business should do. Well-written content is clear, organized, and compelling. It doesn't … Continue reading 3 Things Your Chocolate Store Should Be Doing…But Probably Isn’t